Re-Opening Information & Updates
At The 5 Info & Bookings
(585) 232-7200
123 E. Main St.
Rochester, NY 14604

Re-Opening Info:

UPDATED 7/1/2021

Our first priority at the Floreano Convention Center is the health and well-being of our guests, partners, vendors, staff and community. The responsibility to provide a safe space for people to gather and celebrate is not something we take lightly. Our sales and event staff have been working diligently with our clients to find solutions and dates for potential events this coming fall, as well as fielding new booking inquiries for even shorter-term events. Following the recent announcement from the NYS Governor’s Office, and updated guidelines from the Monroe County Health Department and the City of Rochester, the Floreano Convention Center has lifted Covid-19 restrictions at our facility.
  • Face masks and temperature checks are no longer required
  • Unvaccinated staff and guests are asked to continue wearing face masks (as detailed in the most recent CDC guidance). Those who prefer to continue wearing a mask are encouraged to do so.
  • We continue to kindly ask both employees and guests to stay home if they are not feeling well.
***Please check our website and social media platforms often,
as we will continue to remain in accordance with the most recent local and state guidelines***



Frequently Asked Questions:

Are you open?
YES! The Floreano Convention Center is open by appointment only. Call us to request a tour, check availability, and speak with our sales team, 585-232-7200. We can’t wait to start planning your next social event, meeting, conference, trade show, or wedding!

What have you done to prepare for reopening?
The Floreano Convention Center has been working with local and national industry partners throughout the past year to assure we are prepared to safely host large gatherings following the pandemic. We want you to know that we will continue to take any and all appropriate measures to provide a clean and safe space for you to host your event.
Below are just a few of the policies and procedures that will remain in place upon reopening:
  • High-touch points will continue to be a constant focus of sanitization efforts
    (i.e. door handles, stair railings, escalators, elevator buttons, and restrooms)
  • Our facility HVAC systems will remain equipped with MERV 14 air filters, and are programmed to fully replenish fresh air into the building to prevent the spread of airborne pathogens.
  • Signage will be posted reflecting NYS and CDC regulations and best practices
  • Food service standards will be updated to reflect current trends and protocols, including green and sustainability initiatives that provide for a more conscious responsible environment.
Will I need to show proof of Covid-19 vaccination or negative test to attend an event at the Floreano Convention Center?
Per the recent lifting of restrictions by New York State, proof of Covid-19 vaccination or negative test will not be required. However, we will take each event on a case-by-case basis as all have their own unique set of circumstances and requirements. We will work with our event partners to ensure your needs and concerns are satisfied in providing a safe and secure guest experience. In some instances, the venue and/or the client may ask for additional measures related to health and safety protocols.


Facility Upgrades:

Launched in February 2018, ROC the Riverway is an initiative that features more than two dozen development projects along the Genesee River to leverage the value of Rochester’s riverfront. We’re excited to share some of the projects that have directly influenced and improved the Floreano Convention Center.

RIVERSIDE TERRACE RENOVATION - Renovations to the North Terrace (2019) improved public access to the terrace from Main Street, replaced deteriorated structural support, added waterproofing, river railings, new benches, lighting, and a tinted concrete patio. The second phase of the project will expand the Floreano Convention Center’s southwest side facing the river to create a dynamic venue space that directly engages with the downtown riverfront, and will extend the south terrace outward to create a riverfront promenade and outdoor space with the potential for future connections between Main Street and Broad Street. 

UPDATED PARTITION WALLS – Replacement of the movable partition walls in the Highland Ballroom was completed in early 2021. The new walls are a lighter, modern color, allow us to provide more room configurations, and will improve soundproofing between rooms.

ESCALATOR REPLACEMENT – The buildings ten original escalators are currently being replaced. The escalators that serve as transportation to and from the South Avenue Parking Garage and the skyway to the Hyatt Regency Rochester have been replaced with stairs, and new escalators will be installed throughout the facility.

OUTDOOR LED LIGHTING - Exterior LED lighting has improved the building’s nighttime visibility in the City skyline. The new lighting program gives us the ability to light the building a specific color for an event or initiative. If you would like to make a lighting request, visit

INDOOR LED LIGHTING – Installation of upgraded LED lighting in the Empire Hall allowed us to achieve an energy reduction of 70% by going from 300 fixtures down to 60. The lights can be easily controlled from your Event Coordinators cell phone to create unique, customized lighting for your next event.

Where form meets functionality.
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