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(585) 232-7200
123 E. Main St.
Rochester, NY 14604
Joseph A. Floreano, CFE
Executive Director
Rochester Riverside Convention Center

Joe Floreano came to Rochester 30 years ago from Rapid City South Dakota to oversee the construction and opening of the new Riverside Convention Center and remained an active part of this community for all those years. Joe served on the boards of the Rochester Downtown Development Corporation, Rochester Broadway Theatre League, Italian Heritage Foundation, New York State Restaurant Association, and was a long time member of Rochester Rotary; serving as President in 2009/10.

As a 38-year member of the International Association of Venue Managers (IAVM), Joe received his certification as a facility executive in 1989. In addition, Joe completed his term as President of this 3800 worldwide member organization in 2003 and at the time of his passing, served as honorary chair of the IAVM Foundation Board of Trustees. Joe was the honorary chair of Rochester Institute of Technology’s special event, “Putting on the Ritz” dinner; and in addition, he was given an Honorary Lifetime Membership to the American Culinary Federation Professional Cooks and Chefs Association for his contributions to the hospitality industry. In November 2001, Joe was inducted to the prestigious CONFREIRE de la CHAINE des ROTISSEURS and bestowed the title of Maitre de Table Hotelier; and in September 2004 was honored as Outstanding Citizen of the Year by the Italian Women’s Civic Club, and bestowed the honor of September 25th being “Joe Floreano Day” by the Mayor and County Executive. On September 17, 2006 he was bestowed the Chairman’s Cup by the Chef’s Association for all his achievements of excellence and industry parternerships with area chefs, and given the title of Mr. Hospitality. In 2006, Joe was presented with the Civic Tourism Award at the 85th meeting of the Greater Rochester Visitors Association. In 2008, Joe received the Charles A. McElravy Award from the IAVM, the Associations highest honor. On April 18, 2009 Joe was awarded the Citizen of the Year from ITALEO the Italian-American Law Enforcement Officers of Greater Rochester. He became President of the Rochester Chapter of the New York State Restaurant Association in 2011/12. Joe received additional honors on December 3, 2011 for his Distinguished Service to the Italian American Community Center with Proclamations from the New York State Assembly, Senate and Governor as well as the Italian Government. On February 24, 2012 he was honored as the 2012 Community Humanitarian at the Annual Sunshine Campus Gala. In July 2012 he received the Chairmen’s Citation at the IAVM Annual Conference and most resently served as the Finance Chair of the IAVM Foundation. Joe completed two years as President of the Rochester Chapter of the New York State Restaurant Association in 2011 and 2012. He served as 2013 President for the Italian Heritage Foundation of Rochester. He has chaired many Gala’s in recent years; Rotary Sunshine Campus, Restaurant Association, Ronald Mc Donald House and Italian Heritage Foundation to name a few.

Recent honors and dedications in 2014 include; The Key to the City of Rochester which was bestowed upon Joe in June, a Flag Pole was dedicated at The Rochester Rotary Sunshine Campus and he became the recipient of the distinguished 2014 IAVM Foundation Legacy Award. A rare honor was presented to Joe as he was titled “Guest Ring Master” by the Ringling Bros. and Barnum & Bailey and Feld Entertainment. The Ronald McDonald House of Rochester dedicated their kitchen as the “Joseph & Carol Floreano Kitchen.” The New York State Restaurant Association with their scholarship “The Joe & Carol Floreano Hospitality Scholarship” as well as the Italian Heritage Foundation’s “Joseph Floreano Education Scholarship” were created. September 24th was a pinnacle moment as the “Joseph A. Floreano Rochester Riverside Convention Center” was named in honor of his dedication and service to the community. In October the Rochester Broadway Theatre League will present the “Joe Floreano Entertainment and Education Room” at the Auditorium Theatre.
(585) 232-7200
123 East Main St.
Rochester, NY 14604
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